5th Floor Harling House
47-51 Great Suffolk St
London SE1 0BS
United Kingdom
Listed Since: 2020/06/17
BSX Currency: GBP
Tel: +44 794 619 4420
Email: stefan.wolvaardt@simply.finance
Open To: Qualified Investors


SAF Group Finance Limited., was incorporated on January 27, 2017 in England & Wales. Registered office at The Embassy Tea House, 195-205 Union Street, London, UK SE1 0LN. The Group (or "Simply") is a specialist asset finance provider with a well distributed customer base across the UK and diversified asset classes. It offers finance products as a secured lender to small and medium-sized enterprises ("SMEs") to fund the purchase of business-critical equipment and to free up working capital. Simply was established in April 2017 by a team of asset finance specialists in response to the need for innovation and disruption in the sector. Simply is majority owned by Cabot Square Capital, a specialist investor in UK lending businesses. Cabot Square Capital LLP is the FCA authorised manager of CS Capital Partners V LP, a fund with c.£300m of committed capital of which c.£60m has been allocated to Simply. The balance of the shares in Simply are owned by the management team, who have invested c.£1m alongside Cabot, to support Simply’s general corporate purposes.

SAF Group Finance Limited., (“Simply”) GBP£65,000,000 Medium Term Note Programme




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